Target your audience with focused advertising.
"From all the insights, one trend is clear: it’s going to be a huge year for mobile and social advertising. New social networks have released advertising features, helping brands connect with more customers and share their story." - Neil Patel
Pay Per Click advertising has been helping organizations get in front of their audience for many years with search results ads and banner images. Now, social media platforms are making it even easier to get your message in front of your audience through their hyper-targeting options. But how do you choose which one(s) to use? How much to spend? What copy to use in your ads? Our team can help you identify the right platforms, the right messaging, and the right cost to drive targeted traffic to specific landing pages on your website.
Timeline of Process
Using your existing brand guidelines, we'll identify who you are as a company, who your target market is, where to find them, and how to speak their language. We’ll spend some time working with your team through phone interviews and questionnaires to get a clear idea of your offer and your audience. This audit is similar to our search engine optimization research. Using the same keyword phrases we would use for SEO, we can directly target and pay to be at the top of those search results. We can also use social media targeting via demographic information instead of keywords. Using this information, we create a strategy that works for your budget and goals.
Now that you know what to do, it's time to do it!
Some companies prefer to implement the recommendations from the audit internally, but if you’d like additional support, our team of experts can manage and monitor your ongoing PPC campaigns.
PPC implementation begins with setup and asset creation. Then we execute the strategy and monitor performance, making adjustments to enhance efficiency and ROI.
PPC implementation includes the following services:
- Campaign creation around keywords
- Campaign monitoring and adjustments
- Testing all ads and campaigns
- Landing page creation, monitoring, and adjustments
- Monthly negative keyword research and updates
Every month you'll receive a report with specific details of what happened, as well as recommendations for the next month.