Branding & Messaging

If you don't know who you are, neither will your customers.

For a business of any size, it’s critical to know who you are and how you want to be viewed.  And you need to be able to portray this information to your audience through images and language.

Our branding process will help clearly define these traits and give you specific guidance that will keep the entire organization on the same page. If you don't identify and create your brand yourself, your actions (or inaction) will become the representation of your organization.

Timeline of Process

Brand Development

Understanding and clarifying a brand requires targeted data gathering and critical thinking.

Our team will guide you through mood boards, questionnaires, and interviews to truly understand your vision, mission, and voice.

At the end of the process, you’ll have the information you need to communicate clearly with your audience:

  • User profiles
  • Vision
  • Mission
  • Values
  • Positioning & Differentiation

Once development is completed, we'll deliver a brand foundation document in presentation format, including a breakdown of each item listed above.

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Logo & Brand Standards

Logo & Brand Standards

Now that we know how to represent you, and who you are trying to reach, we can design a new identity mark, brand design guidelines, and brand standards.

Logotype:

  • Present brand identity concepts
  • Choose one direction for the company
  • Incorporate up to two rounds of evolution
  • Establish primary color palette

Brand Tone:

  • Typefaces / Fonts
  • Basic Type Hierarchy
  • Secondary Color Palette
  • Imagery Tone

Deliverables

Suite of logo files in vector EPS, PDF, JPEG (grayscale and color) formats

Digital brand standard documenting the following guidelines:

  1. Identity mark usage
  2. Identity spacial usage
  3. Primary and secondary colors
  4. Fonts
  5. Typography usage
  6. Imagery Tone
  7. Messaging Tone
  8. Design Guidelines

Up to one (1) round of evolutionary edits to brand guidelines document.

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Get Started

Get Started

Let us help you define your brand and better communicate it to your audience.

Let's Go!
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