If you don't know who you are, neither will your customers.
For a business of any size, it’s critical to know who you are and how you want to be viewed. You need to be able to portray this information to your audience through images and language.
Our branding process will help clearly define these traits and give you specific guidance that will keep the entire organization on the same page. If you don't identify and create your brand yourself, your actions (or inaction) will become the representation of your organization.
What Are We Doing?
In any project we take on, we'll be doing some level of Brand Discovery. Often times an organization will deliver brand guidelines for us to use.
If done properly, these guidelines will give us at least the following:
- Color Pallet
- Font Choices
- Photography Style
- Voice & Tone
- User Personas
If your organization needs assistance with any of these, we can help!
Our brand discovery process is designed to help out organizations that are starting from scratch or looking for a review of their existing branding.
A typical project starts with an audit and research.
Audit of existing Branding Guidelines
- Vision, Mission, Values
- Unique Value Proposition
- Messaging Tone
- Any audience facing marketing collateral
- Understand Terms used internally or in industry
- Interviews with key stakeholders
Research and Understanding
- Take a look at Brands you like
- Competitor analysis
- Understanding your target audiences
- Branding Questionnaire Review
Strategy and Plan
Depending on the original goals and which pieces of the branding we are looking at, we'll come up with an overall strategy and plan for your organization.
This is delivered in presentation format.
Our goal is to have everything listed above under Branding before we start a project. These items are incredibly helpful to not only ensure we are saying the right thing to the right people, but we also look good doing it!