X3 Case Study

X3 Case Study

Complete rebranding and custom website to support expansion efforts.

X3 Sports is a rapidly growing fitness club who was looking for a partner to assist with rebranding, website design and development, CRM integration, and ongoing marketing strategy.

Clean and modern brand that reflects the true spirit and mission now used across all marketing channels.

Website speeds increased.

Integration of a new CRM allowing leads to be trackable.

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The Challenge:

  • Dated logo and branding
  • True brand persona was absent, not reflected
  • The website was unstable and hard to update
  • Unable to accurately track ad spend
  • New CRM chosen

The Implementation:

  • Discovery sessions help to identify target audience and messaging.
  • Multiple logos presented and refined.
  • New color palette and brand standards established.
  • Brand guidelines prepared for internal use.
  • New print and electronic collateral designed.
  • Web content revised to match new messaging.
  • Website redesigned using new brand standards.
  • New CRM integrated.
  • Keyword strategy implemented.
  • Ongoing SEO and SEM strategy.
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The Results:

  • Clean and modern brand that reflects the true spirit and mission now used across all marketing channels.
  • Website speeds increased.
  • Updates are simpler and faster to make.
  • Integration of a new CRM allowing leads to be trackable.

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