Sideways8 has the techniques, organization, and communication skills to keep up with the fast-paced environment of today's tech companies.
Precise communication is vital in the tech industry. Companies must clearly communicate their products and services, especially when those products or services are complicated, technical, or unfamiliar to a general audience. We have the experience and skills to help your company reach the right people, communicate your message with clarity, and create a professional, cohesive brand.
Read about the work we did with Configero below.
Configero, a Salesforce consulting and custom app development company, came to us to update their visual and verbal identity. They wanted a partner to work with them to seamlessly create a new, user-friendly, search engine optimized site to define and promote their brand and products.
During our discovery phase, we got a clear representation of the different products Configero offers. We took what made Configero different and competitive and turned that into a site that promotes more leads and conversions. This included improved site messaging and brand positioning as well as integration with Pardot. We also built a case study library that is easy to navigate and filter for potential clients to see Configero’s related experience.
We started by reviewing branding guidelines, then outlining the sitemap and site architecture. Services and products can become confusing, so it is pertinent to focus on clarifying offerings in a way that can be translated into a simple user interface.
The first step was a complete a search engine optimization audit. We developed a strategy based on research of the marketplace, their competitors, and what their audience was searching for. Using this strategy and the brand guidelines, we designed, built, and optimized a beautiful, responsive website that guides users to the appropriate information and speaks to multiple audiences.
In this case, we'll let the results speak for themselves.