Roof Logos Case Study

Website redesign and development to showcase Roof Logos’ amazing portfolio.

Roof Logos' mission is to increase brand awareness through the design
and application of large-scale, rooftop logos.

midsouth-case-study-2

Their updated site can now grow as their company grows

Roof Logos' projects are clearly showcased

Their new impactful website reflects the company's mission and personality

The Challenge:

  • Dated website didn’t reflect the cutting edge work Roof Logos was doing
  • Website was hard to navigate
  • No clear calls to action
  • Imagery was small and ineffective
  • Site was not mobile friendly.
  • Very difficult for client to update the site with new work

Implementation:

  • Designed a web style guide establishing standards to be used across the site and other marketing materials
  • Reworked logo so it would appear correctly on all screen sizes and view ports
  • Organized content to assist with the customer journey
  • Presented statistics in an appealing and effective manner
  • Developed a case study library that is easily updatable

The Results:

  • Impactful website that reflects the company’s mission and personality
  • Roof Logos' projects are clearly showcased
  • Multiple calls to action leave no doubt what the prospective client’s next step should be
  • Roof Logos now has a site that can grow with them
  • Easy to update website for adding future work

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