GOOD PEOPLE
GOOD MARKETING

The resource for digital marketing in an ever changing online world.

If you are an organization that wants to take your digital marketing efforts to the next level, this is for you!

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Podcast Episodes
Emotion | Sideways8 Interactive

Episode 89 – Data is fine, but keep the emotional hook.


My guest on the show today is Michael Schreiber. Michael is an experienced leader of mission driven organizations ...

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New Crowdfunding Platforms Engender Greater Trust | Sideways8

Episode 88 – New Crowdfunding Platforms Engender Greater Trust


Our guest today is Linda Fisk.  Linda is the Senior Vice President of Marketing for Susan G. Komen. She ...

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Platform | Reach people where they are | Sideways8 Interactive

Episode 87 – Reach people where they are


My guest on the show today is April Reign, April practiced law for nearly twenty years, honing her ...

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Hi, I'm Adam Walker

Co-founder of 48in48 and Sideways8

WE LOVE HELPING ORGANIZATIONS WITH DIGITAL MARKETING.

Originally we created Good People, Good Marketing specifically geared towards the nonprofit space.  What we found over time is that the things we were talking about work for all types of organizations. Here you will find our podcast about digital marketing and all of our blog posts that we feel will be helpful as well. We will also add more resources in the near future, so stay tuned!

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Marketing Blog
Podcasting: An Effective Marketing and Business Development Strategy

Podcasting as an Unexpectedly Effective Marketing and Business Development Strategy


If you only think of podcasting in terms of creating content and building an audience, you are missing ...

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nonprofits increase donations

How nonprofits can increase donations through an email nurture campaign


All nonprofits want to increase donations. Only a few nonprofits have discovered the power of creating an email ...

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Organizational growth

Make sure you always know the next step


Doing digital marketing and driving traffic to a great website is important, but then what? What’s the next ...

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