The resource for digital marketing in an ever changing online world.

If you are an organization that wants to take your digital marketing efforts to the next level, this is for you!

Podcast Episodes
Bring in user-generated content and rely on digital ambassadors

Episode 122 – Bring in user-generated content and rely on digital ambassadors

Heather Friedman of LifeLine Animal Project joins the podcast to share what is and isn’t working in digital ...

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Episode 121 – Focus on short bursts of engagement.

Today Adam and Marijane, director of marketing/PR for the NHP Foundation, chat about digital marking and why you ...

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Generosity begets generosity | Sideways8

Episode 120 – Generosity begets generosity.

Adam: [00:08] Hi and welcome to the Good People, Good Marketing podcast, a podcast about digital marketing and ...

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Hi, I'm Adam Walker

Co-founder of 48in48 and Sideways8


Originally we created Good People, Good Marketing specifically geared towards the nonprofit space.  What we found over time is that the things we were talking about work for all types of organizations. Here you will find our podcast about digital marketing and all of our blog posts that we feel will be helpful as well. We will also add more resources in the near future, so stay tuned!

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Marketing Blog

8 Nonprofits to Support this #GivingTuesday

If your social media feed is filled with posts featuring the #givingtuesday today, you’re not alone.  For the ...

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Podcasting: An Effective Marketing and Business Development Strategy

Podcasting as an Unexpectedly Effective Marketing and Business Development Strategy

If you only think of podcasting in terms of creating content and building an audience, you are missing ...

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nonprofits increase donations

How nonprofits can increase donations through an email nurture campaign

All nonprofits want to increase donations. Only a few nonprofits have discovered the power of creating an email ...

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