GOOD PEOPLE
GOOD MARKETING

The resource for digital marketing in an ever changing online world.

If you are an organization that wants to take your digital marketing efforts to the next level, this is for you!

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Podcast Episodes
Content is the touch point between brand and consumer | Sideways8

Episode 96 – Content is the touch point between brand and consumer.


My guest on the show today is my friend Mike Popowski. Mike drives Dagger’s vision, culture, and growth. ...

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Immersive video allows people to experience something | Sideways8

Episode 95 – Immersive video allows people to experience something.


My guest on the show today is David Feinman. David co-founded Viral Ideas Marketing with Zach Medina which ...

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Telling people what they want isn't a successful strategy | Sideways8

Episode 94 – Telling people what they want isn’t a successful strategy.


My guest on the show today is Mari Considine. Mari is the Senior Vice President of Development and ...

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Hi, I'm Adam Walker

Co-founder of 48in48 and Sideways8

WE LOVE HELPING ORGANIZATIONS WITH DIGITAL MARKETING.

Originally we created Good People, Good Marketing specifically geared towards the nonprofit space.  What we found over time is that the things we were talking about work for all types of organizations. Here you will find our podcast about digital marketing and all of our blog posts that we feel will be helpful as well. We will also add more resources in the near future, so stay tuned!

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Marketing Blog

8 Nonprofits to Support this #GivingTuesday


If your social media feed is filled with posts featuring the #givingtuesday today, you’re not alone.  For the ...

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Podcasting: An Effective Marketing and Business Development Strategy

Podcasting as an Unexpectedly Effective Marketing and Business Development Strategy


If you only think of podcasting in terms of creating content and building an audience, you are missing ...

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nonprofits increase donations

How nonprofits can increase donations through an email nurture campaign


All nonprofits want to increase donations. Only a few nonprofits have discovered the power of creating an email ...

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