GOOD PEOPLE
GOOD MARKETING

The resource for digital marketing in an ever changing online world.

If you are an organization that wants to take your digital marketing efforts to the next level, this is for you!

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Podcast Episodes
audience

Episode 118 – Using lookalike audiences is a great way to recruit more people.


Today Rachel Arnold Cooper of Youth For Understanding USA joins the podcast to discuss why using lookalike audiences ...

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dentures

Episode 117 – Continue to ask questions and continue to test and learn.


Adam: [00:08] Hi, welcome to the Good People, Good Marketing podcast, a podcast about digital marketing and how ...

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Strength

Episode 116 – Speak to people like they’re real people.


Adam: [00:08] Hi, welcome to the Good People, Good Marketing podcast, a podcast about digital marketing and how ...

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Hi, I'm Adam Walker

Co-founder of 48in48 and Sideways8

WE LOVE HELPING ORGANIZATIONS WITH DIGITAL MARKETING.

Originally we created Good People, Good Marketing specifically geared towards the nonprofit space.  What we found over time is that the things we were talking about work for all types of organizations. Here you will find our podcast about digital marketing and all of our blog posts that we feel will be helpful as well. We will also add more resources in the near future, so stay tuned!

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Marketing Blog

8 Nonprofits to Support this #GivingTuesday


If your social media feed is filled with posts featuring the #givingtuesday today, you’re not alone.  For the ...

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Podcasting: An Effective Marketing and Business Development Strategy

Podcasting as an Unexpectedly Effective Marketing and Business Development Strategy


If you only think of podcasting in terms of creating content and building an audience, you are missing ...

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nonprofits increase donations

How nonprofits can increase donations through an email nurture campaign


All nonprofits want to increase donations. Only a few nonprofits have discovered the power of creating an email ...

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