The resource for digital marketing in an ever changing online world.

If you are an organization that wants to take your digital marketing efforts to the next level, this is for you!

Podcast Episodes
New Crowdfunding Platforms Engender Greater Trust | Sideways8

Episode 88 – New Crowdfunding Platforms Engender Greater Trust

Our guest today is Linda Fisk.  Linda is the Senior Vice President of Marketing for Susan G. Komen. She ...

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Platform | Reach people where they are | Sideways8 Interactive

Episode 87 – Reach people where they are

My guest on the show today is April Reign, April practiced law for nearly twenty years, honing her ...

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Speaker | How to Build Authority and Credibility in the Marketplace | Sideways8

Episode 84 – How to build authority and credibility in the marketplace

My guest on the show today is Jeff Hilimire. Jeff is the CEO of Dragon Army, a mobile experience ...

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Hi, I'm Adam Walker

Co-founder of 48in48 and Sideways8


Originally we created Good People, Good Marketing specifically geared towards the nonprofit space.  What we found over time is that the things we were talking about work for all types of organizations. Here you will find our podcast about digital marketing and all of our blog posts that we feel will be helpful as well. We will also add more resources in the near future, so stay tuned!

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Marketing Blog
Podcasting: An Effective Marketing and Business Development Strategy

Podcasting as an Unexpectedly Effective Marketing and Business Development Strategy

If you only think of podcasting in terms of creating content and building an audience, you are missing ...

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nonprofits increase donations

How nonprofits can increase donations through an email nurture campaign

All nonprofits want to increase donations. Only a few nonprofits have discovered the power of creating an email ...

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Organizational growth

Make sure you always know the next step

Doing digital marketing and driving traffic to a great website is important, but then what? What’s the next ...

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