The resource for digital marketing in an ever changing online world.

If you are an organziation that wants to take your digital marketing efforts to the next level, this is for you!

Podcast Episodes
Typewriter | Organizations Must Think Like Publishers | Sideways8 Interactive

Episode 69 – Organizations must think like publishers

My guest on the show today is Sheryl Victor Levy. Sheryl is Vice President, Marketing and Communications for the ...

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Lavender | Marketing is the Aroma the Subtly Draws People In | Sideways8 Interactive

Episode 70 – Marketing is the aroma that subtly draws people in

My guest on the show today is Ryan Wagner. Ryan is first and foremost a husband and father of ...

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Episode 64 – Email marketing is king

My guest on the show today is John Mix.  John is the Senior Director of Marketing at Human Rights ...

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Hi, I'm Adam Walker

Co-founder of 48in48 and Sideways8


Originally we created Good People, Good Marketing specifically geared towards the nonprofit space.  What we found over time is that the things we were talking about work for all types of organizations. Here you will find our podcast about digital marketing and all of our blog posts that we feel will be helpful as well. We will also add more resources in the near future, so stay tuned!

Adam-isolated-BGimage (1)
Marketing Blog
Podcasting: An Effective Marketing and Business Development Strategy

Podcasting as an Unexpectedly Effective Marketing and Business Development Strategy

If you only think of podcasting in terms of creating content and building an audience, you are missing ...

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nonprofits increase donations

How nonprofits can increase donations through an email nurture campaign

All nonprofits want to increase donations. Only a few nonprofits have discovered the power of creating an email ...

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Organizational growth

Make sure you always know the next step

Doing digital marketing and driving traffic to a great website is important, but then what? What’s the next ...

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