For Nonprofits


Whether you're a new organization trying to build awareness or you're an established nonprofit looking to reach a wider audience, better digital marketing can help you reach the right people and have a larger impact on the world.

On this page you will find resources and information to help your nonprofit's digital marketing strategy. 

We've worked with hundreds of nonprofits, and we want to share what we've learned with you. 



Enjoy these carefully curated Articles, Tips, and Best Practices that will help you improve your nonprofit's marketing efforts.

We've helped build a program called 48in48, which builds 48 nonprofit websites in 48 hours. Our team has helped build hundreds of sites through 48in48.

Work with us

A partner to help you build a website, create a cohesive brand, organize your digital marketing, design effective strategies.

The Blog

The editorial resource for nonprofit digital marketing.

nonprofits increase donations

How nonprofits can increase donations through an email nurture campaign

All nonprofits want to increase donations. Only a few nonprofits have discovered the power of creating an email ...

> Keep Reading

digital marketing

The most important part of any digital marketing project isn't what you think

We get a lot of RFPs (request for proposal), some that we respond to and others that we ...

> Keep Reading

Nonprofit UX – stop thinking in personas

Most practitioners of UX are familiar with the idea of Personas. This is the practice where you research ...

> Keep Reading

The Podcast

Interviews with nonprofit digital marketing professionals


On the Good People Good Marketing podcast we interview marketing professionals in the nonprofit sector asking three questions...

  • What is working well?
  • What did you try that didn't work?
  • What are you excited about?
Content is the touch point between brand and consumer | Sideways8
Episode 96 – Content is the touch point between brand and consumer.

My guest on the show today is my friend Mike Popowski. Mike drives Dagger’s vision, culture, and growth. He brings…

Immersive video allows people to experience something | Sideways8
Episode 95 – Immersive video allows people to experience something.

My guest on the show today is David Feinman. David co-founded Viral Ideas Marketing with Zach Medina which creates online…

Telling people what they want isn't a successful strategy | Sideways8
Episode 94 – Telling people what they want isn’t a successful strategy.

My guest on the show today is Mari Considine. Mari is the Senior Vice President of Development and Marketing for…


Want More Information?

We're constantly drumming up new resources, tips, and information to help nonprofits create a clear message, reach a wider audience, increase donations and the number of donors, promote their work, and educate others. Sign up to receive these tips straight to your inbox, and start using digital marketing to change the world.

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Generate Good RFPs

All nonprofits struggle to put together good website RFPs that will really meet their needs. Because of this need...


to help nonprofits create custom, thorough website RFPs.

Generate FREE Custom nonprofit website RFPs

Created and written by industry professionals and leaders

With coaching to help you ask the right questions

It's Our Code!

48in48 is a nonprofit that holds events to build 48 nonprofit websites in 48 hours. These are location specific allowing local professionals to give back by using their skills to help organizations in their communities.


Sideways8 employees have also been participants at each of the events helping to build sites, handle on site support, and be available as a resource whenever necessary.

The Sideways8 team has been an integral piece of the puzzle by developing the technology platform with which these events are held. We've created a custom portal that uses a unique integration of WordPress. This platform allows each event to house 48 websites that have identical tool sets available to them allowing each team to quickly build a new website for their nonprofits.


Sideways8 co-founder Adam Walker is also co-founder of 48in48 along with Jeff Hilimire of Dragon Army. They set out initially to hold one of these events in their home city of Atlanta. Due to its great success, they started branching out and 48in48 has since been held in New York, Boston, Minneapolis, Bloomington, and Durham. This year 48in48 will go international and add London to that list!

Start Here!

Work with us

Need more help with your digital marketing efforts?

Building a new website, designing a cohesive brand, or creating a marketing strategy—we'd love to work with you. If you're interested in a possible partnership, fill out the form below or call us. One of our nonprofit experts will get back to you as soon as possible.