Children’s Museum of Atlanta Case Study

Website redesign and development

Over the last couple of years we’ve been supporting The Children’s Museum of Atlanta’s website and managing their paid traffic.  The existing website was built in a way that made it extremely tedious and difficult to update existing content or add new content.  They wanted help overhauling the website that would make it easier to update, clearly define their mission, and encouraged attendance.

CMA-case-study

Visitors can now buy tickets directly through links in calendar

Mission--Education through Play--resonates throughout the site

Use of beautiful photography throughout the site

The Challenge:

  • The website was hard to navigate
  • Outdated look and feel
  • Didn’t reflect their mission of education through play
  • The client could not easily update pages
  • Security risk

Implementation:

  • Reorganized content to meet the needs of current users
  • Redesigned site to use video and images to emphasize the museum’s mission
  • Strategic placed design elements to lead parents through the site
  • 3 dimensional images assists parents and children to plan their visit
  • Customized calendar showcases upcoming events and special exhibits
  • New plugin obtains information from Blackbaud, allowing parents to easily buy tickets for the day they want

The Results:

  • Content reorganization makes the site easier to navigate for all audiences
  • Mission--Education through Play--resonates throughout the site
  • Planning a visit to the museum is much more intuitive
  • Use of photography throughout the site
  • Visitors can buy tickets directly through links in the calendar

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