The trick to creating a good website is that it’s not about creating a good website. And it’s not a trick. It’s really about communication, why you are communicating in the first place, and how you want to go about communicating?
Your website is the hub of that communication. It’s the place where people go to understand the core of who you are and what you are about. It is the place to showcase your team and demonstrate what they are about. But, all of that, the team, the services, the calendar, etc. is all about communicating.
At the end of the day, we all want what Google avidly seeks to offer, an exact answer to a specific question. If you think about it, that is what you want from both the “asking” side and the “answering” side. From the asking side, you want to be able to clearly formulate your need and communicate it, and you want to find websites that will help you along in that process. From the answering side, you want people to find you that have specific needs that need to be met in a specific way. You don’t just want any customer; you want the right customer.
Good websites are about fostering this communication. They will make the “asking” side easier by educating the customer to better understand their need, to ask better questions and to seek quality solutions. On the “answer” side a good website will give specific guidance, not just a “one size fits all” approach.
It is this dance of communication, this delicate balance of guiding and giving that makes a website not just good, but great. The trick to creating a good website is that it’s not about the website at all, it’s about the communication. And it’s not a trick.