Marketing Automation is getting better and better. Today we can do so many things automatically that might have taken a whole team just 5-years ago. So, why not leverage marketing automation? How great would it be to:
- Track a new user to your website, capture their information and then follow up with customized emails specific to what they visited on your website?
- Send bulk, but highly customized emails to each of your user types to make sure you are connecting with them in the way that they need?
You can do that and much more with Marketing Automation. We will be talking about this more and more on this blog, but for now, check out this great article on TNW about how to get started.