We live in a day and age where most everything is digital. People spend hours and hours per day online looking for things that they need or want. What are the best ways to increase website traffic so people can see what you have to offer?
Know Your Current Traffic
First things first. You must know what your current website traffic is like so you can gauge how to improve it. Having your website linked up to Google Analytics is the best way to start. Google Analytics will show you all kinds of very helpful data, though if you are not accustomed to how this program works it can be quite confusing. Here are the most important metrics you should know and watch:
- Unique Visitors
- Pages per visit
- Average time on site
- Bounce rate
- Traffic sources (direct, search and referral)
- Exit pages
- Landing pages
Optimize Your Website for the Search Engines
It is so very important to make sure your website is optimized for the search engines. Assuming your website was built correctly, search engines read every page of your website from the sitemap that was submitted. Having each page and post on your site optimized is extremely important so that the search engines index them correctly. This information is used when someone does a search for specific keywords or keyphrases. Google performs a split second auction when specific terms are searched for and decides which websites are the most relevant to those terms being searched before the results are loaded. Making sure your website is competitive with your competitors is vital to getting more traffic. Do the research and know what keywords need to be used in order to attract the right clientele.
Create Quality Content
Creating quality content that people actually want to read and then share is also just as important for attracting more traffic. Here are a few ways you can create some good content:
- Blog posts
- YouTube Videos
You will want to be sure that these are all optimized as well and housed on your website as best as possible. The trick is to create good quality content on your site, share it on social media or other places that will create interest and have that traffic directed back to your website.
It is equally important to use images in your posts. Images that have minimal to no wording work best when posting to social media. You want your initial post to be eye catching to your viewers so they click and go to your site. While on your site you want to create some internal links within your post so you can keep your readers engaged and on your site longer.
Again, with everything you do, make sure that your content makes sense. Don’t add an internal link to another page just because you feel like it. Make sure it is relevant to what you are talking about. The search engines can tell if you start keyword stuffing or adding links that don’t make sense with the rest of the post.
Share Your Content on Social Media
Don’t forget to share your newly created content on all social media platforms! It is awesome to create some great content, but if you don’t share it, it most likely will not be seen very often and just sit on your site gathering dust. Be proud of your work and let people see what you have done!
Should you need any assistance with any of the items mentioned, please contact Sideways8 today. We can help you get your site optimized, uncover any issues that may be keeping the search engines from turning your site up in search results as well as help with content creation if needed.