Episode 119 – Target people that share aspects of your mission.

The Blog

Episode 119 – Target people that share aspects of your mission.

Cycling

Bill Alfano is the Director of Marketing and Sponsorship for the Pan-Mass Challenge, the nation’s single most successful athletic fundraiser. He brings strong experience in marketing, promotions, event management to his role, having worked previously as Event, Promotion and Marketing Directors at various radio station clusters in Arizona, Connecticut, Texas and most recently, Boston, where he had the pleasure of running many non-profit programs and fundraisers for The Jimmy Fund, Pan-Mass Challenge and other local charities. Day-to-day, Bill manages the organization’s existing and prospective sponsor relationships and has made an impact, selling in key corporate sponsors and also leads all PMC marketing, PR and social media efforts.

Today on the podcast Bill and Adam chat about what is and isn’t working in digital marketing, and how to target people that share aspects of your mission.

» More content from:

Adam Walker

Related Posts
Hexagon