Bill Alfano is the Director of Marketing and Sponsorship for the Pan-Mass Challenge, the nation’s single most successful athletic fundraiser. He brings strong experience in marketing, promotions, event management to his role, having worked previously as Event, Promotion and Marketing Directors at various radio station clusters in Arizona, Connecticut, Texas and most recently, Boston, where he had the pleasure of running many non-profit programs and fundraisers for The Jimmy Fund, Pan-Mass Challenge and other local charities. Day-to-day, Bill manages the organization’s existing and prospective sponsor relationships and has made an impact, selling in key corporate sponsors and also leads all PMC marketing, PR and social media efforts.
Today on the podcast Bill and Adam chat about what is and isn’t working in digital marketing, and how to target people that share aspects of your mission.
Episode 118 - Using lookalike audiences is a great way to recruit more people.
By Adam Walker - May, 23 2019
Episode 117 - Continue to ask questions and continue to test and learn.
By Adam Walker - May, 13 2019
Episode 116 - Speak to people like they're real people.
By Adam Walker - May, 10 2019