In this episode, Adam talks with Elyse Hammett from the Community Foundation for Greater Atlanta about branding, brand promises, and broken brands. At its simplistic form, Elyse shares with us that a brand is a promise to a consumer from an organization. That promise may be something like Coke’s “open happiness” campaign that promises that a coke will bring happiness, or it may be something more tangible. A broken brand is when an organization doesn’t live up to its promise in the eyes of the consumer. Adam talks with Elyse about how to identify your brand and brand promise, and some ideas around fixing your brand if it is broken.