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Category: GPGM Podcast

Episode 10 – Fundamentals of Telling a Good Story

Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Play | Stitcher | RSSMy guest on the show today is Camron Assadi. Camron is the Director of Marketing and Communications with Water For People, where he works to tell the story of the organization’s work to a global audience. Water For People is a global nonprofit organization working in more than 30 districts across nine countries in Latin America, Asia, and Africa to achieve lasting quality water and sanitation services. Prior to Water For People, Camron was Director of the Climate Relief Fund, an organization that helped people affected by severe weather disasters, including the drought in California. Previously, Camron ran marketing on PLOS ONE, the world’s largest scientific journal. He was also Deputy Internet Director at Mercy Corps, and has run his own consulting business.

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Episode 9 – What to do and not do in moving donors from one type to another

Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Play | Stitcher | RSSMy guest on the show today is Ben Martin. Ben is the Digital Marketing Manager at CURE International, Inc. He is quick learner with strong communication skills, a “Computer geek” and all-around web savant. He is a media professional with extensive experience in all aspects of radio operations.
 
Highlights from this Conversation

What has worked well for you?

Email is alive and well
Amplify email by tying in social media – the same message in multiple places
Partnering with other people, artists, celebrities, use them in a paid post and connect to their social media presence

What hasn’t worked well that we can learn from?

Getting recurring donors
Turning single donors into monthly donors didn’t work

They are motivated by completely different things

Understanding recurring vs. single

What are you excited about?

Leveraging partnerships in the future

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Episode 8 – Story showing to help users feel the story

Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Play | Stitcher | RSSMy guest on the show today is Kirk Noonan. Kirk is the Vice President of Communications & Innovative at Convoy of Hope. He is a former magazine journalist. Kirk is also bent on chasing stories that can be leveraged to help those who are poor, suffering and hungry.
Highlights from this Conversation

Story showing is helping users to feel the story, smell the soil and hear from the person being interviewed. It takes the user on a journey.
Always show the beneficiaries being victorious.
Nonprofits are at their best when they are connecting people to people.
Always get more intel than you need so you can use it on a rainy day.
Opportunity can knock you off course.

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