SEO isn’t as much of a mystery as it seems. Sure Google’s algorithm is a bit mysterious at times, but knowing Google’s goal and focusing on that makes doing SEO a bit more straightforward. What is Google’s goal? Google wants to give people they page they want to find. It’s really as simple as that. So, if you want to rank well in Google you have to make sure that your page has the best information out there.
Basic Components of SEO
If you aren’t doing well with the keyword phrase, but your competitor is, doing a competitor analysis is a great place to start. We look at a competitor’s website and analyze what they’re doing with their keywords in order to understand their SEO strategy and work to overcome it.
The most obvious keyword phrase is often not the best choice. Typically the most obvious keyword will have a lot of searches but also a lot of competition. Through keyword research we seek to find keyword outliers. These are typically keyword phrases that get a lot of searches but do not have as much competition. Often they are keyword phrases that are also more specific. This is helpful in two ways: it helps to narrow the audience and draw in only the right users, and it is easier to optimize for because it is more specific.
Once we have a plan in place it’s time to optimize the site for SEO. This includes an in-depth analysis of the website as well as title tags and descriptions for each page.
Link building may not be as important as it once was, but it is still important to have good links coming to your website. We help find good, innovative ways to build links coming back to your site.
Good content is the best thing you can do you for SEO. We help organizations with writing, consulting, or other methods to produce good content that works well.
Atlanta SEO Firm
We aren’t just an Atlanta SEO firm; we design and build websites as well. This puts us in a unique position to help organizations that want to rank well in Google. We can help think through everything from user experience to sales funnels to e-commerce, and obviously love to work on SEO. Being local to Atlanta allows us to serve our Atlanta SEO customers well, and visit them when needed. But, being a virtual agency allows us to do business across the world through the Internet. So, if you are based in Atlanta or not, we would love to help you with your SEO needs.