Contact Us

A Creative Agency

We help
organizations
tell their story.

Our Values

drive us to create.

Originality

Because anyone
can be a copycat.

Strategy

Every story
is different.

Simplicity

Yep!

Quality

Seriously, you should
look at other sites' code.
Great
Communication
Happy
Clients

Our Work

Some projects we love.

Our Services

We only do what we are best at.

Web Design

Custom web design to fit your needs perfectly.

Website Improvement

If your website isn’t continually improving it’s slowly dying.

SEO

SEO isn’t as much of a mystery as it seems.

Development

Code is like writing poetry, and we are rhyming geniuses.

Our People

Great people make great stuff. We start with great people.

Sandy Edwards

Sandy loves to get things done. From managing a project to developing a website she loves to help others grow their businesses online.

Sandy EdwardsSandy Edwards

Aaron Reimann

Lead Web Developer

Aaron is one of the co-founders of Sideways 8 and the lead geek on most projects. Look at him, pretty geeky, but also pretty awesome too. He also writes in 3rd person.

Aaron ReimannAaron Reimann

Adam Walker

CEO, aka "The Hat Man"

Adam is a co-founder of the company and leads business development. He loves to be out meeting with people… and wearing cool hats of course.

Adam WalkerAdam Walker

Garrett Rappaport

Jedi Web Developer

Garrett is a full-stack developer that loves building awesome web stuff that can assist people in their personal and professional lives.

Garrett RappaportGarrett Rappaport

Gina Deaton

Project Manager

Gina works on things that are technical and creative. She loves to write and help with strategy, but also pitches in with building sites and managing data.

Gina DeatonGina Deaton

Jac-Martin Dorion

Creative Director

With 18 years of experience, Marty’s role is to guide all visual design. His attention to detail and passion for excellent design help make sure that every site features a great user experience.

Jac-Martin DorionJac-Martin Dorion

Recent Blog Posts

The stuff we think about... all the time.

Episode 38 – Take the time to do the headwork before the footwork

Podcast: Play in new windowSubscribe: Apple Podcasts | Android | Google Play | Stitcher | RSSMy guest on today’s show is Rachelle Kuramoto. Watchword Brand is a small but seriously experienced brand content firm. We do three things really well – branding, writing, and research. Branding includes things like strategic messaging and naming. Writing includes multi-channel content strategy, ghostwriting, and optimized digital copy and research gives it context and audience.
Highlights from this Conversation
Related to Digital Marketing

What has worked well for you?

Starting with strategy. Taking the time to do the headwork before the footwork – clarifying audiences and their needs; understanding what other choices they have (competition); and zeroing in on what makes them distinct and important.
Asking questions like ‘why would you be missed” to zero in on purpose, positioning, and value propositioning so you can tell a compelling story and call people to action.
With the toolbox filled, you have the resources in place to execute a digital marketing effort that is more likely to be honest, resonant, relevant, memorable and inspiring.
The effort also can help you to understand how to lay out your website to put the most important information out front in places where your target audiences are likely to see them.
Once you get to the actual digital marketing efforts, you’ll also have a better sense of what should be in it. (buckets and slingshots)
For example, if you know that your target audience is filled with high-powered 50 year old men, chances are you will be wasting your time on Snapchat and Instagram – but sharing information over Linkedin about the measurable impact you’re making in your community? That will resonate. (etc)
Understanding WHERE your audiences are can help you make sure you’re not wasting your time and resources. You may find that a digital marketing effort can only go so far because your audiences aren’t necessarily online all that much. They might be NPR listeners, newspaper readers, or community event-goers.
It comes down to this –
Start with the basics – who (are they) / what (do they need and want) / where (do their get their informaiton) / how (can I inspire them) / why (would they miss us if we were gone)

What hasn’t worked well that we can learn from?

Building the airplane in the air. Thinking that things are so urgent that you should just jump in and start executing random acts of marketing just to be able to say you’re doing something. I’m all for testing and learning, but not when the stakes are high. And I’ve learned that having to stop mid-stream to evaluate and pivot your digital marketing efforts is one of the best ways to make sure it feels like a lot of work but produces very little impact.

What are you excited about?

So many things. But I’m guessing you mean about digital marketing – especially for NPs.
How about the fact that the role of great straetgic content is finally getting noticed as a vital part of digital marketing. Did you know that  93% of B2B marketers say they use content marketing? That’s probably because content marketing costs 62% less than traditional marketing and generates about 3 times as many leads?
As a brand and content strategist who works predominantly in digital marketing environments, trends like that make me excited. And when I think about what this means for nonprofits, it’s even more energizing.
Dr. Angelou said – ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’
It’s your efforts as a nonprofit that make people feel. I am excited every time I get the honor of helping nonprofits to extend that reach through digital marketing content that connects the mind and heart.

We would love to hear from you!

Please fill out this form and we will get in touch with you shortly.