Ever sold a house? I have. And, one of the first things any good Real Estate Agent will tell you is that your house needs curb appeal. If someone is driving by your house, notices the “For Sale” sign in the front yard, and then looks up to see a broken down, unpainted front porch with a shabby front door that looks like walking through it will take you right into the 1970s, that person isn’t likely to be chatting you up at an open house that day. But, if someone is driving by, sees the “For Sale” sign, and looks up to see a beautiful front porch, nicely decorated in a way that shows off the personality of the home, with an inviting front door, that person is likely to take a second look and come on in for an open house.

One of my favorite sayings is that a company’s website is the front porch of their business. It is the first thing that 90% of people will see first, and they will make a decision on whether or not to do business based on the company’s website. A company website can be warm, inviting, reflect the personality of the company and invite people to walk through the front door, or it can scare them away.

Does the front porch of your business welcome people in, or does it need some repair work?